Any business conducted between an organization and its customers benefits from an optimized billing process. When organizations utilize a billing platform provider, they can become integrated with the right automation systems, which in turn can provide a smoother customer experience. With a billing platform API, connections to other business software become seamless. For example, when a customer makes a purchase, that information can move, without hurdle, through an organization’s CRM, onto the business intelligence platform, which then leads to the payment gateway and billing system. The collection of this data is also integrated, which means the updates and corrections entered in one system will also migrate to others, saving time and reducing the chance of errors. This integration can produce the synergistic benefits of less work and improved data quality throughout the entire company. Ensuring that this data is of the highest quality reduces the workload for an organization at large that would otherwise be spent retracing steps and making good on mistakes as a result of incorrectly collected data. Rather than leaving this responsibility on the customer, organizations are better off optimizing their billing processes. For more information on how to do so, be sure to check out the information in the infographic accompanying this post.
How CX Can Combat Customer Churn an infographic provided by BillingPlatform, a company specializing in revenue recognition software