With more and more reliance being placed into e-commerce, online shoppers can continue to expect to be surprised by new innovations in the industry. Even now, the capabilities of a shopper online should not be understated. A simple Google search of any product offered by a retailer grants customers a look into its unique features. Not only that, but customers can also price check amongst competing products, read verified reviews from other customers and maybe stumble upon an online coupon to save them a few dollars. These capabilities have contributed greatly to online retail and are a large reason as to why its become such an enormous industry in the past few years. One of the largest contributions to this growth is Amazon. Amazon has single handedly changed the way the online retailing industry operates. With a product offering spanning over 12 million unique products, and nearly 200 million unique visitors per month, users will have a hard time not finding something that they’re looking for on the platform. This sort of influence has been felt by other online retailers in the industry, but not due to the nature of Amazon’s product offerings. Their real competitive advantage comes in the form of shipping and order fulfillment. Smaller retailers lacking these logistical capabilities need to work toward identifying solutions that will keep their customers happy as they await their orders. To learn more about the ways in which retailers are accomplishing this, please see the resource included below.
The Importance Of Shipment Tracking presented by Westfalia Technologies, a automated warehouse systems company
